The public domain traffic is more and more concentrated in the head of the media, and the cost of placing it at the same time is getting higher and higher. For example, in the game e-commerce or financial industry, the cost of attracting new advertisements has reached about 100 yuan. In addition to the traffic of the head media, in the middle and long tail traffic, although this part is low in cost, the conversion effect is very poor.
So, when public domain traffic is becoming more and more difficult to convert, how to break through to achieve business growth?
Let’s start with three sets of data…
77% of users are motivated to actively share after purchase/payment.
19% of the fission pulling new users will have strong loyalty and repurchase behavior. The sharing scene is usually generated in a more trusting environment, and the purchase and repurchase will have very strong stickiness and loyalty.
The data of a certain activity monitored by Umeng + U-Share shows that users shared a total of 1,300 times, and the sharing return rate reached 44%. 44% of users were activated or awakened through sharing, and 218 new users were added, accounting for 38.8 %.
This data is compared horizontally with the new data of public domain traffic. It can be seen that the new users through sharing fission accounted for 18% of all new users. The new-pulling effect brought by sharing fission is relatively good. When traffic becomes more and more expensive, fission marketing or low-cost marketing is the best choice.
How to use a formula to play fission country email list marketing, we need to clarify the following four points:
Marketing purpose: To do any fission marketing activity, you need to figure out what the purpose of this fission marketing is? This is the first and most important step.
Incentive method: choose the incentive method according to the purpose, and what kind of method is used to design the fission marketing campaign.
Smooth process: When the design of the fission marketing campaign is completed, it is necessary to know whether the link of the conversion of the product is smooth enough. When Umeng+ conducted a review with customers in the past, it would be seen that the event design was very good, but users could not go on in a certain link, which would lead to loss of users and discounts in the effect of the event.
Effect analysis: After completing this activity, you need to know where the effect of the activity is good and what can be improved. The effect data can well guide the design of subsequent fission marketing activities.