In this article, the author will look for the design logic of Jiwu's own applet through the analysis of Suning Jiwu's similar competing products - NetEase Yanxuan, Xiaomi Youpin and Beijing Tokyo. "What is an applet? An applet is an application that can be used without downloading and installing. It realizes the dream of application "at your fingertips". Users can scan or search to open the application. It also reflects " With the concept of "use it and go", users don't have to worry about installing too many apps. Apps will be everywhere and available at any time, but there's no need to install or
uninstall them." The above passage is the definition of WeChat by Zhang Xiaolong, the father of WeChat. Concise and precise, "at your fingertips, go away after use" is the biggest difference between Mini Programs and traditional applications, " traffic bonus " is the reason why Mini phone number list Programs get the most attention, and " Scenario-based services " are the core capabilities of Mini Programs reflect. From the perspective of user scenarios, users do not need to download the APP specially, and the positioning of the applet determines that the user can use it immediately in a specific scenario. A wider range of usage scenarios can be achieved.
At present, Suning Jiwu has gradually improved in the Tesco APP. In order to obtain more traffic and improve a better user experience, the layout of the WeChat applet platform is also essential. This article will find the design exploration of Jiwu's own applet from the similar competing products of Suning Jiwu. Hope to help you. From competitive product analysis to the design exploration of extremely small programs ▲The outline of the structure of this article WeChat applet analysis From competitive product analysis to the design exploration of extremely small programs