To increase product sales in the face of the COVID-19 pandemic, e-cigarette and vape manufacturers have created a number of COVID-19-based marketing strategies. Over the projection period, more people are anticipated to switch to safer smoking alternatives, which will lead to an increase in the usage of e-cigarettes and vaping equipment. When physical store inventories of e-cigarettes and vape devices began to dwindle, vendors started selling their products online and offering free face masks and hand sanitizers in exchange for vaping product purchases. With a wide range of flavours and more energy-efficient devices, e-cigarettes and vaping have undergone major development in 2017. The flavours of these goods include menthol, tobacco, fruits & nuts, and chocolate, among others.

These tastes are released by an e-cigarette or a vape device. Additionally, the increasing cost-effectiveness of these devices has raised consumer acceptance and is expected to support market growth. Because of the rising demand, atomizer and e-liquid sales have significantly increased in North America and Europe. The legalisation of e-cigarette use in several countries, including the U.K., has accelerated industry growth. Additionally, vape shops have been established so that customers may visit them in person to sample the goods and e-liquid flavours before making a purchase. In England, tank e-cigarettes have remained the most widely used kind of gadget.

e-cigarette and vape manufacturers in Malaysia