Automotive OEMs Must Improve Online Sales Models To Mitigate COVID-19 Sales Slump

To mitigate a likely slump in car sales and to ensure employee and customer safety during the coronavirus pandemic, automotive original equipment manufacturers (OEMs) and car dealerships must transition to simple, end-to-end online selling and services, according to Gartner, Inc. COVID-19 containment measures are forcing the closure of car showrooms in many countries, and this is also increasing the requirement for a full and effective online purchase process. “Currently, most OEMs and car dealerships in major markets including the U.S., China, Germany and the U.K. don’t offer a real end-to-end online sales channel that optimises the purchase process,” said Pedro Pacheco, senior research dir

ASEAN Automotive On The Road To Recovery

Despite continued softness in the market, the automotive manufacturing market is steadily moving towards recovery. According to Global data, although the global light vehicle sales fell 33.8 percent in May compared to a year ago, it showed an improvement from April when sales fell a record low of 47.5 percent. Analysts believe markets will begin the long climb back and we will begin to get more signals on market demand for the rest of the year. In fact, China will lead the global auto market recovery. With automotive production and supplies resuming and China lifting restrictions on the movement of people and goods since early April, vehicle sales have started to stabilise. Here, we take a l

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